Breaking: Sierra Nevada Agua Azul Hard Seltzer
In one of the most anticipated releases of a hard seltzer, HSN has learned that Sierra Nevada Brewing is working on a new brand, to be known as Agua Azul.
PODCAST: Kathy Oglesby Explains Flavorings Used in Leading Hard Seltzers
In a recent interview with Hard Seltzer News, Kathy Oglesby, Head of Flavors and Fragrances at Blue California, takes a deep dive into new...
Sweetwater to Help Aphria & Tilray Gain Consumer Confidence in US
The company has filed for trademark protection for hard seltzer products branded with Solei, Broken Coast, and RIFF, three of its top four selling adult-use cannabis brands in Canada.
Anheuser-Busch to Launch Travis Scott’s CACTI Hard Seltzer in Spring 2021
It's official: Anheuser-Busch was chosen by Travis Scott's team to launch the new CACTI hard seltzer, and shipments will begin in the Spring...
Millennials Now Prefer Hard Seltzer Over Craft Beer
A recent survey of 3,500 consumers shed some light on the buying habits of active Millennial population in the US.
Aluminum Cups in Time for Christmas
The new Ball Aluminum cup is selling rapidly, but still available on Amazon in time for Christmas.
The unique and environmentally friendly answer to the...
Post Meridiem RTDs Make the Ultimate Stocking Stuffers
Are you looking for the perfect last-minute gift or creative stocking stuffer for that friend or loved one who has everything? Look no further...
Vizzy Campaign Pays White Claw Fans to Switch
We know you like Vizzy, but do you like like the hard seltzer brand? This break-up season, Vizzy wants you to rather publicly dump...
Sycamore Brewing Looks to Cash in on 2020 Sentiment
Charlotte, NC-based Sycamore Brewing is releasing an imperial hard seltzer with branding and marketing aimed at the resounding anticipation to put the year behind...
Pfizer Says No Alcohol Warning for Vaccine
Pfizer has omitted warnings about consuming alcohol after being vaccinated, welcome news to the alcohol industry after a scare from a Russian report.
