Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
Bold Rock on Building a Seltzer Following
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
Martinis in a Can are Shaken, Not Stirred
International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.
Craft Beer Marketing Awards Expand to Include Hard Seltzer
The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.
COVID-19 Restrictions Continue to Help RTDs
“It is likely we will see more national brand names in the liquor space launch their own RTD products,” Liz Paquette said.
BeatBox Kicks the Hard Seltzer Can
As the aluminum can shortage deepens, one company’s innovation is paying off in a big way; BeatBox Beverages, as the name implies, come in boxes instead of the traditional can.
RTD, Seltzer Startups are Ripe for Acquisition
For startup companies looking to cash out quickly, this race between large beverage companies to acquire RTD market share is creating a once-in-a-lifetime opportunity.
Tips on Adding Vitamins to Your Hard Seltzer
The Vitamin C from Vizzy could help prevent or reduce the effect of hangovers.
Volley Tequila Seltzer Lends itself to At-Home Creativity
Ready to drink seltzer products like Volley make home happy hour even simpler.
You Could Win Free Coors Seltzer for a Year and Help the Environment at...
Molson Coors just introduced Coors Hard Seltzer, which it bills as a “hard seltzer with a mission.” Its mission is water conservation, and Molson Coors aims to make a splash with its debut.
