Boston Beer Confirms Release of Truly Extra
Truly Spiked and Sparkling Hard Seltzer is about to get a little extra - alcohol, that is. The Boston Beer Company’s president and CEO,...
Boston Beer Profits Up 80%? Truly.
Dave Burwick, president and CEO, noted "The growth of the Truly brand, led by Truly Lemonade Hard Seltzer, continues to be very strong and we expect the Truly brand to continue to lead the growth of the business into 2021.”
Whole Foods Loves Hard Kombucha
As better-for-you yet still hard options are growing in popularity, the grocery chain predicts that hard kombucha will be the next bubbly booze to have a big moment.
7 Best Hard Kombuchas for 2020
We tasted a variety of varieties, reviewed them all, and complied the best results in this guide of the best brands for 2020.
Ficks Turns Oranges into Alcohol
When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product?
Ketel One’s Spritz Keeps Botanicals Up Front and ABV in Cellar
Holland’s Ketel One vodka just released one of the lightest ready-to-drink (RTD) cocktails on the market. The low calorie, low ABV drink is based...
Zing Zang Finds Harmony with Mixers and RTDs
Chicago-based Zing Zang is debuting a line of RTDs, made with its own premium mixers and premium spirits, the company confirmed to Hard Seltzer...
Hard Seltzer C-Store Sales Up 190% in Q3
The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.
Rancho La Gloria Introduces Canned Cocktails
One of the US’s most popular cocktails is about to get a lot more convenient and easier to drink. Rancho La Gloria is introducing...
Rogue Wows with Whiskey Mule Sparkling RTD
“It took us about a year to get it right and we’re proud and excited to finally introduce our Whiskey Lemon Ginger Mule." - Steven Garrett, VP of Business Development
