Jim Beam Thinks You Need a Break from Beer
Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.
Mule 2.0 Levels Up with Four New RTDs
Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.
BudLight Seltzer Lemonade Set to Launch
Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.
Spilling the Tea on Truly’s New Hard Seltzer
The newest expansion to the Trulyverse is here. It's Boston Beer's Tea Party.
Scarlet Letter Seltzer Grows Beyond Arkansas
A rising new seltzer is straight out of Springdale, Arkansas - Core Brewing and Distilling Co’s hand-crafted, artisan Scarlet Letter Spiked Seltzer.
In its home...
Blue California Advises Health-Conscious Brands on Ingredients
Hard Seltzer News recently interviewed Kathy Oglesby, Head of Flavor and Fragrance at Blue California. This is that entire interview transcript, where Oglesby shares...
Bangin’ Hard Seltzer is Caffeine-Free MIXX
The makers of Bang Energy are out to make sure you’re 2021 is bangin’. New details about the upcoming release of their MIXX hard seltzer are now available, including electrolyte content and retail outlets.
World’s First Yerba Mate Hard Seltzer is Hitting California Markets
Yerbuzz, a new craft hard seltzer company out of San Diego, is introducing the first yerba mate hard seltzer to the market. The yerba...
Breaking: Sierra Nevada Agua Azul Hard Seltzer
In one of the most anticipated releases of a hard seltzer, HSN has learned that Sierra Nevada Brewing is working on a new brand, to be known as Agua Azul.
Breaking: POM Wonderful Could Soon Get Better — As a Hard Seltzer
If you already thought POM was Wonderful, just wait until you see what the Wonderful Company, makers of the popular pomegranate juice, has in...
