Packaging

Packaging offers beverage makers a powerful way to tell their brand story, and an opportunity to differentiate themselves from the competition.  A consumer’s first...

Senators Tammy Baldwin, Democrat from Wisconsin, and Tom Cotton, Republican from Arkansas, have teamed up to reintroduce the Aluminum Pricing Examination (APEX) Act. The bipartisan legislation was introduced as a way to provide enhanced oversight of the markets responsible for reporting aluminum premium pricing.

In one of this summer’s most delicious campaigns, Corona is introducing its new spiked and sparkling Limonada hard seltzer via a voice activated vending machine.

PepsiCo has agreed to sell its Tropicana and Naked Juice brands to PAI Partners, generating $3.3 billion in cash. Private equity fund PAI Partners has controlling investments in Refresco, the world's largest independent bottler of beverages, which packages canned cocktails and beer, among other items.

National Tequila Day is Saturday, July 24. Looking for a lighter way to celebrate? Check out these five spiked and sparkling tequila based options, conveniently canned for all of your outdoor fiestas.

The box mimics the melon to which it pays homage in bright fuchsia and teal, while the cans themselves look almost Warholian. Each flavor sports the same melon, surrounded by brighter colors that are inspired by the blended fruit. The variety pack is bright, fun, and perfect for making the most of the second half of summer.

Moon Dog’s new drink dispensing system allows venues to offer the brewery’s line of alcoholic bubbly water, Fizzer, without taking up precious tap space allocated to draft beers and ciders.

AriZona SunRise Hard Seltzer - one of the most highly anticipated seltzers of 2021 - is making a splash in the US with an integrated marketing campaign. The classic soft drink company partnered with Heineken USA for the release of its first hard beverage.

Florida’s 3 Daughters Brewing is giving its hard seltzer a new look. The brewery recently restyled its spiked and sparkling line, going from traditional beverage cans to sleek new slim cans, with a design inspired by the Sunshine State. The hip new cans feature bold colors and a vibrant Floridian sunset.

Being cooped up at home changed consumer spending habits, and the preference for ready-to-drink (RTD) cocktails and hard seltzer has created permanent behavior.