Ron Alvarado of Ficks Beverage Company – Interview Transcript
In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.
Ficks Turns Oranges into Alcohol
When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product?
Ketel One’s Spritz Keeps Botanicals Up Front and ABV in Cellar
Holland’s Ketel One vodka just released one of the lightest ready-to-drink (RTD) cocktails on the market. The low calorie, low ABV drink is based...
Zing Zang Finds Harmony with Mixers and RTDs
Chicago-based Zing Zang is debuting a line of RTDs, made with its own premium mixers and premium spirits, the company confirmed to Hard Seltzer...
Hard Seltzer C-Store Sales Up 190% in Q3
The latest Goldman Sachs retailer survey indicates continued meteoric rise in hard seltzer sales at convenience stores.
Rancho La Gloria Introduces Canned Cocktails
One of the US’s most popular cocktails is about to get a lot more convenient and easier to drink. Rancho La Gloria is introducing...
Rogue Wows with Whiskey Mule Sparkling RTD
“It took us about a year to get it right and we’re proud and excited to finally introduce our Whiskey Lemon Ginger Mule." - Steven Garrett, VP of Business Development
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
LYTT Introduces Guaraná to Hard Seltzer
LYTT, the Las Vegas-based company which disrupted the hard seltzer market with imperial hard seltzers such as Agent Orange and Pink Payload, is taking...
Bold Rock on Building a Seltzer Following
Brian Shanks, Bold Rock founder and head cidermaker, spoke to Hard Seltzer News in an exclusive interview about the company’s plan for hard seltzer and RTD distribution.
