Trends

International spirits company Diageo is adding two new ready-to-drink (RTD) brands to its rapidly rising lineup of canned cocktails.

“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president and CEO of Beam Suntory.

The Craft Beer Marketing Awards (CBMAs) are returning - and expanding - for 2021. In addition to adding global categories, the CBMAs will now include hard seltzer brands, in addition to craft beer and cider.

Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021.  Heineken USA and Hornell Brewing Company,...

Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....

In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer. 

Blue Marble Productions, Inc. is a subsidiary of  Blue Marble Cocktails, Inc., which makes its own RTD cocktails and vodka seltzers, in addition to “co-packing and private labeling sparkling fruit juices, kombuchas, vitamin wellness drinks, canned waters, and other spirit based seltzers.”

"We're excited about the potential of such a fun and innovative brand," said Matt Brown, senior brand manager.

Drake’s Organic Spirits is jumping on the eco-friendly trend with its new line of Organic Boxtails.

The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.