Issuing a Breast Cancer Awareness Challenge to Hard Seltzer Producers!
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Pepsi Needs You: Will You Help Us Make Hard Seltzer?
Entering the spiked and sparkling alcoholic beverage space is an opportunity the soda company is eyeing, but moving forward cautiously as they evaluate potential partners.
PRESS Flavors Influenced by Culinary Travels
In an increasingly crowded market, hard seltzer brands have been working to develop flavors that stand out -- but also sell. PRESS Premium Alcohol...
Anheuser-Busch Introduces Michelob Ultra Organic Seltzer
Anheuser-Busch (A-B) released exciting new details about the newest spiked and sparkling drink to join its growing portfolio: Michelob Ultra Organic Seltzer. Hard...
Hard Seltzer Boosted by Online Sales
Online hard seltzer sales are on the rise, and in an exclusive interview with Hard Seltzer News, Sara Hillstrom, head of Category Development at Anheuser-Busch, shared data about emerging trends in hard seltzer e-commerce.
Hard Rock Hard Seltzer Hits Stage with Debut Release
Hard Rock Premium Hard Seltzer will hit stores just in time for the holidays.
Hard Seltzer Makes Halloween Easy
Hard seltzer brands are using Halloween as a way to continue summer momentum.
October ushers in cooler temps and thoughts of candy corn and witch's...
Molson Coors to Launch Proof Point RTDs
Molson Coors continues its quest for hard seltzer domination with the announcement of its new spirit based ready-to-drink (RTD) sparkling cocktails. Called Proof Point,...
Coca-Cola Teams Up with Molson Coors on Topo Chico
Coca-Cola has released a pivotal new detail about its first foray into US liquor sales in nearly 40 years. The beverage company has forged...
Seltzer’s Even Better in a Sweater
Hard seltzer has been the beverage of the summer... for the last two years. With its variety of fruity flavors and low calorie and...
