People celebrating with balloons and cake at an event.

Fellr’s Fourth Anniversary: A Toast to Innovation and Growth

FELLR, the innovative Australian beverage brand, is celebrating its fourth anniversary with remarkable achievements, including a 40% growth in the last fiscal year. Founded...
Colorful cans of Quirk Hard Tea with citrus fruits.

Boulevard Brewing Co. Unveils Quirk Hard Tea: A Refreshing Twist on a Classic

Boulevard Brewing Co., the largest specialty brewer in the Midwest, has launched its latest innovation, Quirk Hard Tea, which promises to shake up the...
Celsius can with strawberries and passionfruit on a bright background.

Celsius Unveils Refreshing Strawberry Passionfruit Flavor

Celsius has officially launched its latest energy drink flavor, Strawberry Passionfruit, adding a vibrant option to its popular lineup. This new flavor aims to...
Colorful hard seltzer cans with fruits and ice.

Exploring the Rise of Hard Seltzer: A Refreshing Trend in Beverages

Not too long ago, if someone mentioned spiked sparkling water, you'd probably raise an eyebrow. Fast forward to today, and hard seltzer is everywhere....
Fans enjoying Hinny Hard Seltzer at a hockey game.

Hinny Hard Seltzer Partners with Amerks to Elevate Game-Day Experience

Hinny Hard Seltzer, a craft beverage company based in Wayne County, has announced an exciting partnership with the Rochester Americans (Amerks), a professional hockey...
White Claw beverage can on ice in summer setting.

Lion and Mark Anthony Brands Part Ways: White Claw Distribution Agreement Ends

In a significant shift within the beverage industry, Lion Australia and Mark Anthony Brands International (MABI) have announced the termination of their distribution agreement...
Norwhey hard seltzer

Tell Me Whey: Dairy Hard Seltzer Developed by Cornell Scientist

Norwhey, a Nordic-inspired hard seltzer made from a byproduct of yogurt, is “light, tart, with a little bit of fruitiness,” according to inventor Sam...

Hotels Welcome Canned Cocktails without Reservations

The hotel industry is embracing canned cocktails as a savvy post-pandemic alternative to made-to-order drinks. Cambria Hotels and Marriott both recently reported that ready-to-drink (RTD) cocktails are checking in and it appears the canned beverages are planning for an extended stay.

Truly Announces Location of Taproom #1

Truly Hard Seltzer has revealed that its first taproom will be located in Los Angeles with an opening date in early 2022.

Coming Soon: Great Lakes Agave Twist Ranch Water

Great Lakes Brewing Company (GLBC) is the latest craft beer darling to make a move Beyond Beer and into hard seltzer.

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