21st Amendment Brewery Rolls Out SOMA Hard Seltzer
San Francisco’s own 21st Amendment Brewery has announced the national rollout of SOMA, a hard seltzer brand that performed well in its local release.
Stone Brewing Good Stuff Hard Seltzer
Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
Podcast: New Realm’s Mitch Steele Talks Hard Seltzer
Hard Seltzer News podcast was joined this week by Mitch Steele, COO and Brewmaster at New Realm Brewing Company.
Dogfish Head Rebrands, Relaunches Canned Cocktails
Dogfish Head has revamped and re-released its line of ready-to-drink (RTD) canned cocktails.
AlphaWater Released Today
New Realm Brewing is releasing its much anticipated premium hard seltzer today. Affectionately titled AlphaWater, the spiked and sparkling beverage is a labor of...
Josh Landan: Chief Collaborator at Ashland Hard Seltzer
Hard Seltzer News interviewed Josh Landan, CEO at Ashland Hard Seltzer, last August, at a time when his brand was still adding California cities to distribution. He spoke to the power of collaboration with friends and contacts in order to successfully grow a brand.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Analyst Downgrades Truly Parent SAM Stock
Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).
Sierra Nevada Brewing Old Chico Hoppy Hard Seltzer
Sierra Nevada is diving into hard seltzer and bridging the gap between beer and boozy bubbly water in the process.
Jim Beam Thinks You Need a Break from Beer
Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.
