New Products

Get ready for more paper bottles in the not-so-distant future. Bacardi announced that they too are moving toward more sustainable packaging. The company announced that...

With gift giving season upon us, what do you get for the professional in the hard seltzer business? Or for the professional hard seltzer drinker? BrüMate, the insulated drinkware company, has a perfect option.

A phresh new ready-to-drink (RTD) canned cocktail is about to hit the cyber market. Phreshly is a new line of healthier craft cocktails that...

Studio Beverage Group has released a new, “uniquely refreshing” hard seltzer, Take Five. With an inviting lounge chair as its logo, the new hard...

Linda Cash, CEO of Two Chicks, joined Hard Seltzer News podcast this past week! She explained the appeal of her brand of Deliciously Designed™ canned...

Tesla Tequila is being launched by the electric vehicle and clean energy company based in Palo Alto, California. The product was available for sale on the company's website for $250/bottle, but like its electric cars, early ordering exceeded supply. The product is already out of stock after announcing the news just hours ago.

Mark Anthony Brands' White Claw will debut a new Mixed Pack soon, and fans can expect it to be pretty different from Variety Packs one and two. The most popular of spiked seltzers is set to release a hard iced tea.

South Carolina’s legendary craft brewery Quest is reinventing itself. Following months of rumors that the brewery may be closing or put up for sale,...

With a range of devices, such as the ISI sodamaker, some consumers get crafty. Want to get something for the hard seltzer fan who has everything?

Sierra Nevada Brewing Company's Strainge Beast hard kombucha quietly grows its distribution footprint. Halloween of 2020 will go down as one of the strangest ever....