Breaking: Hints of Fall Flavors from Bud Light Seltzer
On the cusp of a hot hard seltzer summer, Bud Light Seltzer is hinting at its autumnal offerings for 2021. Fall flavors to look forward to could include Pumpkin Spice, Toasted Marshmallow, and Maple Pear.
Coors Light Orange Cream Pop Seltzer Becomes Reality
Coors Seltzer wants you to “enjoy a #creampopsummer.” The brand has launched a nostalgic new Orange Cream Pop flavored hard seltzer just in time for this summer’s record-breaking temperatures.
Hard Seltzer Brands Scramble to Fill On-Premise Pipeline
As bars and restaurants are permitted to re-open and return to capacity, what will the supply chain look like?
Molson Coors Doubles Down on UK’s Three Fold Hard Seltzer
The Molson Coors Beverage Company (NYSE: TAP) has announced plans to invest $7 million (£5 million) in its UK hard seltzer brand, Three Fold. The investment is slated to be the largest made by the beverage company for any new segment within the United Kingdom.
Actress Alyson Hannigan Adds Sparkle to Sparkling Ice Spiked
Actress Alyson Hannigan joins Sparkling Ice Spiked Hard Seltzer for a new campaign challenging consumers to “Shatter Your Expectations.”
Brown Forman Earnings Announcement will Give Peek at Success of RTD Cocktails
Brown-Forman (NYSE: BF.B) is expected to report their most recent quarterly earnings during a conference call scheduled for Wednesday morning. The company is projected to report an impressive year-over-year increase in earnings and higher revenues for its most recent quarter, which ended in April.
Spiritfruit Launches DTC Sales via Shopify
Spiritfruit is making moves. The ready-to-drink canned cocktail company has launched an online, direct-to-consumer (DTC) store on Shopify.
White Claw SC Plant Nears Completion, Hiring Accelerates
Mark Anthony Brewing’s new $400 million facility is nearing completion in Columbia, South Carolina, and the company plans to hire for hundreds of open positions.
The Citrus in Your Seltzer is Sustainable
The world's farmers of citrus fruit are benefitting from the rise in popularity of hard seltzer. The vitamin-packed composition and versatile flavor profile of citrus make it a natural for hard seltzer, hard kombucha, and canned ready-to-drink cocktails.
Nelk Boys Promise to Add Hard Seltzer to their Monthly Merch Drop
The irreverent, pranking social media vloggers known as the Nelk Boys have promised to add their own branded hard seltzer to their lineup of merchandise and various other opportunistic offerings.