Hard Seltzer: An Effervescent Market, Even in a Decline
In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...
Michigan: Great Lakes, Great Seltzer
The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries and soft...
Labatt Skates Into the Hard Seltzer Game
Iconic Canadian beer company Labatt Blue is going clear; it’s the latest brewery to jump into the hard seltzer craze. Labatt Blue Light Hard...
Hard Seltzers Go Down Under
The hard seltzer craze is bubbling up in Australia, as industry experts identify boozy water as the biggest trend in brewing. As White Claw...
First Bud Light Seltzer, Now Carlsberg?
With the recent explosion of hard seltzer sales, beer brands like Budweiser and Corona have been scrambling to add their own fizzy alcohol drinks...
Visit Playamar with Jose Cuervo
The hard seltzer boom has inspired many beverage brands to expand their product lines into bubbly new territory, yet these fizzy drinks are almost...
You’ve Heard of the Pumpkin Spice Latte. But What About Pumpkin Spice Hard Seltzer?
Pumpkin spice flavored hard seltzer sounds like it could be someone’s idea of a Halloween trick, but Cincinnati-based VIVE is crafting a treat. Known...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Founders Brewing Enters Hard Seltzer Market
Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...
Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
