Crown Royal Cocktails Now Ready to Drink
Crown Royal has released its own line of RTD cocktails in a can, allowing consumers to enjoy their special brand of whisky and cola specially mixed and made for home enjoyment.
Makgeolli Makes Splash as Beer Alternative
A 2,000 year old Korean rice-based, slightly fizzy hard drink called Makgeolli is beginning to trend in the US canned beverage alcohol segment.
Stone Brewing Good Stuff Hard Seltzer
Stone Brewing has broadened its horizons to remain competitive in today’s unprecedented market.
First Look: Topo Chico Hard Seltzer Launch in US
Topo Chico hard seltzer will soon launch in US markets, following its successful debut in European and Latin American markets, and is seen as a key component of the company's Emerging Stronger strategy.
China’s Lingya Relaunches as Zeya Hard Seltzer
Billed as China's first hard seltzer, Lingya is now Zeya, a hard seltzer with slightly more ABV than its predecessor.
Mike Assists Mike’s in March Madness
Mark Anthony Brands is spending $35 million on an ad campaign that features Mike Tyson pitching for Mike's Hard Lemonade Seltzer. Ads will run heavily throughout NCAA's March Madness basketball tournament.
SunSmash™ Makes a Fruity Splash in the Hard Seltzer Market
The search for a great-tasting hard seltzer is no longer fruitless. ShadySide Beverages™, LLC is introducing SunSmash Fruited Hard Seltzer: a new line of hard seltzers bringing a smash of real fruit flavor to the category.
Avery has new Sparkle in their Eye
Months after introducing their unique line of Sparkle glacier spiked seltzers, Avery Brewing Company has revealed a new flavor to join the original three.
Eureka Heights Zips Up Fizzy Pants
Houston’s Eureka Heights Brewery launched its own hard seltzer.
Hard Seltzer to Again Increase Q2 Seasonal Share
The spiked and sparkling segment shows promise for sales growth in the second quarter of 2021.
