Progressive Brewers Embrace Seltzer Whole-Hard-edly
While it seems a new hard seltzer brand hits the market every day, in the early days of the craze there were three main...
Delicious Disruptors
Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...
Giving the Gift of Hard Seltzer
Birthday or special occasion on the horizon? Early holiday shopping? We’re here to help you with ideas for your hard seltzer-loving friend or family...
Hard Seltzer Evolves in Public Perception
If you watched Fourth of July fireworks with friends this year and are old enough to legally imbibe, there’s a good chance someone brought...
Nothing Wrong with Friendly Competition
Hard seltzer sales can’t be stopped lately as new options continue to hit the market. One of the most exciting things about this industry...
Beaches Cocktail-Inspired Seltzer Screams Summer
New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and berry pallet....
New York’s Saranac is Reading the Hard Seltzer Tea Leaves
Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...
As Hard Seltzer Brands Grow, So Do Sponsorships
For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...
Founders Brewing Enters Hard Seltzer Market
Founders boasts the use of “premium” ingredients in their new line of seltzers, including blue agave nectar, natural cane sugar, 100% real fruit juices...
Bud Light Wants to Make Their Hard Seltzers Meme-orable
Bud Light, targeting millennials, is hiring for an all-new marketing position.
With the recent launch of Bud Light Seltzer, Vice President of marketing for Bud...
