Owl’s Brew Makes Head-Turning Boozy Bubbly Tea

A unique new spiked and sparkling tea just hit the market; Owl’s Brew invites legal-drinking age (LDA) consumers to “Drink wise, live well, and...

Coke Launches DTC in UK

The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.

Michelob Makes the Ultra Seltzer

Not only is Michelob ULTRA the fastest growing beer brand in the US, it was also the first to introduce a beer that was certified organic by the USDA. Michelob ULTRA hard seltzer carries on that tradition as the “the first-ever national USDA certified organic hard seltzer.”

Analyst Downgrades Truly Parent SAM Stock

Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).

Get Vizzy With It: Lemonade Hard Seltzer Gets Vitamin-C

Vizzy, the first hard seltzer made with the antioxidant vitamin C, just dropped news of a major product expansion; On April 1 it will...

PODCAST: Our Cart Leaders Discuss Strategies at Retail for Hard Seltzer Brands

In a recent interview with Hard Seltzer News, Daniel Rejzner, CEO and Co-Founder of Our Cart, was joined by his Head of US Sales,...

First Look: Mike’s Hard Lemonade SELTZER

We are just days away from one of the most anticipated spiked and sparkling releases of 2021: Mike’s Hard Lemonade Seltzer.

Sierra Nevada Brewing Old Chico Hoppy Hard Seltzer

Sierra Nevada is diving into hard seltzer and bridging the gap between beer and boozy bubbly water in the process.

Three Fold Increase in Molson Coors Britain Hard Seltzer

Molson Coors (NYSE: TAP) announced the launch of Three Fold, a new hard seltzer to debut in stores in the United Kingdom this spring.

Jim Beam Thinks You Need a Break from Beer

Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.

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