Sierra Nevada Brewing Old Chico Hoppy Hard Seltzer
Sierra Nevada is diving into hard seltzer and bridging the gap between beer and boozy bubbly water in the process.
Three Fold Increase in Molson Coors Britain Hard Seltzer
Molson Coors (NYSE: TAP) announced the launch of Three Fold, a new hard seltzer to debut in stores in the United Kingdom this spring.
Jim Beam Thinks You Need a Break from Beer
Are you bored with beer? Jim Beam is betting that you are in its new campaign promoting the classic Highball cocktail. The whiskey distiller is inviting consumers to banish their beer boredom by trying a refreshing Jim Beam Highball.
Mule 2.0 Levels Up with Four New RTDs
Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.
BudLight Seltzer Lemonade Set to Launch
Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.
Two Chicks Cocktails is a Brand Dedicated to Inclusion
Two Chicks Cocktails wants to bring the party, and everyone is invited! In an exclusive interview with Hard Seltzer News, Two Chicks CEO, Linda...
Spilling the Tea on Truly’s New Hard Seltzer
The newest expansion to the Trulyverse is here. It's Boston Beer's Tea Party.
Constellation Reaches for the Stars
Constellation Brands (NYSE: STZ) is set to open its trading session today about 3% beyond its previous close, and on track to post a 52-week high, ahead of its Thursday earnings announcements.
Scarlet Letter Seltzer Grows Beyond Arkansas
A rising new seltzer is straight out of Springdale, Arkansas - Core Brewing and Distilling Co’s hand-crafted, artisan Scarlet Letter Spiked Seltzer.
In its home...
Two Chicks Cocktails Beautifully Melds Brand Story with Design
Two Chicks Cocktails is embracing beauty when it comes to marketing their brand, and their package design is center stage -- until you open a can and take a sip, of course. The brand successfully balances good taste with beautiful design.
