Summer of Smirnoff

Popular vodka distiller Smirnoff is hoping to make a splash in the bubbly hard seltzer market. Made with the simple ingredients of sparkling water,...

Taste the Rockies…the Hard Way

Meet a hard seltzer with real heart. Colorado’s Heart Distillery launched Colorado Spiked Seltzer following the success of its craft vodka. Heart uses the...

Distillers Make Hard Seltzer Even Harder

The US is exporting its love of hard seltzers abroad, as the bubbly trend is growing in the UK. Thanks to prominent brands like White...

Delicious Disruptors

Your idea of hard seltzer as a malt-based alcoholic beverage is about to change, as brands push the boundaries of what they can do...

Wine Makers Press Into Hard Seltzer

Wine and spirits producers have their eye on the growing hard seltzer market -- and they want a share. Without a strict definition, wine...

Hard Seltzer: An Effervescent Market, Even in a Decline

In a time of growing economic uncertainty, one industry stands out among the fiscal decline: hard seltzer. This light, bubbly booze has quickly become...

Labatt Skates Into the Hard Seltzer Game

Iconic Canadian beer company Labatt Blue is going clear; it’s the latest brewery to jump into the hard seltzer craze. Labatt Blue Light Hard...

First Bud Light Seltzer, Now Carlsberg?

With the recent explosion of hard seltzer sales, beer brands like Budweiser and Corona have been scrambling to add their own fizzy alcohol drinks...

As Hard Seltzer Brands Grow, So Do Sponsorships

For years one of the most anticipated elements of the Super Bowl has been the commercials. New cars, potato chips, insurance companies, and soda...

Monster Energy Hard Seltzer? It’s Possible!

Lately it seems as though everyone is trying to get a piece of the increasingly lucrative hard seltzer market. Monster Beverage Corp. (NASDAQ: MNST),...

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