Issuing a Breast Cancer Awareness Challenge to Hard Seltzer Producers!

Is your hard seltzer helping with the cause?  We want to help spread the word. In case you haven’t noticed the recent influx of pink,...

Pepsi Needs You: Will You Help Us Make Hard Seltzer?

Entering the spiked and sparkling alcoholic beverage space is an opportunity the soda company is eyeing, but moving forward cautiously as they evaluate potential partners.

Anheuser-Busch Introduces Michelob Ultra Organic Seltzer

Anheuser-Busch (A-B) released exciting new details about the newest spiked and sparkling drink to join its growing portfolio: Michelob Ultra Organic Seltzer. Hard...

Hard Rock Hard Seltzer Hits Stage with Debut Release

Hard Rock Premium Hard Seltzer will hit stores just in time for the holidays.

Molson Coors to Launch Proof Point RTDs

Molson Coors continues its quest for hard seltzer domination with the announcement of its new spirit based ready-to-drink (RTD) sparkling cocktails. Called Proof Point,...

Coca-Cola Teams Up with Molson Coors on Topo Chico

Coca-Cola has released a pivotal new detail about its first foray into US liquor sales in nearly 40 years. The beverage company has forged...

Seltzer’s Even Better in a Sweater

Hard seltzer has been the beverage of the summer... for the last two years. With its variety of fruity flavors and low calorie and...

Willie’s Superbrew Doubles Down on New England Community

Willie’s Superbrew is a seltzer with a cause. In an exclusive interview with Hard Seltzer News, Willie’s Superbrew co-founder, Nico Enriquez spoke about the company’s commitment to positive environmental change.

Coca-Cola CEO Provides an Update on Timeline for Topo Chico Hard Seltzer

Beverage giant Coca-Cola provided consumers with more information regarding its foray back into hard drinks. 

Podcast: Volley Tequila Seltzer Leaders Explain Why a Brand Has to be More than...

This past week, Hard Seltzer News Podcast was joined by Camila Soriano, Co-Founder and Diane Svehlak, Executive Vice President, of Volley tequila seltzer. Listen to...

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