On the Rocks Acquisition Gives Beam Instant Foothold in RTDs
“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president and CEO of Beam Suntory.
AriZona and Heineken Partner Up for SunRise Hard Seltzer
Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021. Heineken USA and Hornell Brewing Company,...
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Bold Rock Uses Unique Alcohol for Hard Seltzer
In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer.
Bubble Butt Seltzer Adds Fun to Wine
"We're excited about the potential of such a fun and innovative brand," said Matt Brown, senior brand manager.
Drake’s Organic Spirits Introduces Party-Sized Boxtails
Drake’s Organic Spirits is jumping on the eco-friendly trend with its new line of Organic Boxtails.
Topo Chico Launches in Mexico City and Brazil
The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.
Podcast: Bold Rock Co-Founder Brian Shanks on their Cleaner Hard Seltzer
This past week, Hard Seltzer News Podcast was joined by Brian Shanks, Co-Founder of Bold Rock.
Listen now to learn how this successful...
Pabst Seltzer in High-ly Unusual Arrangement with Pabst Brewing Co
A new seltzer is hitting the market in California, but the special ingredient isn’t alcohol; LA-based Pabst Labs is introducing a cannabis infused seltzer which bears Pabst Blue Ribbon’s name and iconic logo.
Tips on Adding Vitamins to Your Hard Seltzer
The Vitamin C from Vizzy could help prevent or reduce the effect of hangovers.
