Nothing Wrong with Friendly Competition

Hard seltzer sales can’t be stopped lately as new options continue to hit the market. One of the most exciting things about this industry...

Hoosier Hard Seltzer Flavors Gain Speed

The hard seltzer craze is seeping into every corner of the midwest as Indiana microbreweries join the effervescent party. Hoosier breweries like Sun King,...

Beaches Cocktail-Inspired Seltzer Screams Summer

New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and berry pallet....

New York’s Saranac is Reading the Hard Seltzer Tea Leaves

Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have flocked to...

You’ve Heard of the Pumpkin Spice Latte. But What About Pumpkin Spice Hard Seltzer?

Pumpkin spice flavored hard seltzer sounds like it could be someone’s idea of a Halloween trick, but Cincinnati-based VIVE is crafting a treat. Known...

What’s in a Name?

Basic ingredients of this new category of alcoholic beverages Hard seltzer is an alcoholic drink that has dramatically risen in popularity recently. Brands like White...

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