Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
SESH: Zero Sugar Cocktail Meets Seltzer
SESH, a cocktail/hard seltzer hybrid containing zero sugar, hopes to make a big splash in the better-for-you spiked beverage market, bridging the narrow gap between cocktail RTD and hard seltzer.
Molson Coors Partners with Superbird RTD for National Roll-out
There is another RTD announcement coming soon, as Molson Coors expands their Beyond Beer arsenal through innovation, acquisition, and partnership.
Blue California Wants to Help Your Hard Seltzer with 2021 Destination Flavors Collection
To fill a growing need in the hard seltzer industry, Blue California Flavor and Fragrance division has created a low sweetness hard seltzer-focused flavor portfolio for 2021.
Seltzerland Fetztival Returns to Tampa
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The organizers of Seltzerland announced their return to Tampa in the spring of 2021. ...
Jack Daniels Partners with Pabst for its RTDs in Glass Bottles
The partnership will allow for expansion of Jack Daniel’s Country Cocktails through its new access to Pabst’s supply chains.
Craft Beer Marketing Awards Deadline Fast Approaching
The Craft Beer Marketing Awards (CBMA), which was expanded this year to include the hard seltzer category, will accept entries through this Friday, January 29.
Breaking: SweetWater’s Oasis Doubles Down on Hard Seltzer Benefits
SweetWater Brewing introduces Oasis hard seltzer, fortified with both electrolytes and Vitamin C.
Cigar City Hard Seltzer Launches in Tampa
Tampa residents have a new reason to celebrate. In addition to hosting Super Bowl LV on Feb. 7 - a game in which the...
