Founders Más Agave is a Different Kind of Premium Hard Seltzer
The premium positioning opens up the possibility of differentiation in the increasingly crowded hard seltzer space, while bringing more profit margin.
How to Get Served Hard Seltzer in UK
As hard seltzers grow in popularity in the UK, Served has found popularity serving its spiked and sparkling drinks on Amazon.
Biza Sees a Bubbly 2021
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After a socially distanced 2020, Biza Cocktails are launching through DTC...
It’s National Kombucha Day!
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Owl’s Brew Makes Head-Turning Boozy Bubbly Tea
A unique new spiked and sparkling tea just hit the market; Owl’s Brew invites legal-drinking age (LDA) consumers to “Drink wise, live well, and...
Coke Launches DTC in UK
The Coca-Cola Company (NYSE: KO) has launched a new direct-to-consumer (DTC) platform, Your Coca-Cola, in the United Kingdom.
Michelob Makes the Ultra Seltzer
Not only is Michelob ULTRA the fastest growing beer brand in the US, it was also the first to introduce a beer that was certified organic by the USDA. Michelob ULTRA hard seltzer carries on that tradition as the “the first-ever national USDA certified organic hard seltzer.”
Interview with Our Cart’s Danny Rejzner, CEO and Founder, and Clayton Baum, Head of...
Hard Seltzer News recently interviewed the principals at Our Cart, and discussed ways for brands to combat the rapidly shrinking shelf space at retail. This is that interview transcript.
Analyst Downgrades Truly Parent SAM Stock
Markets were surprised this morning by word that Cowen managing director Vivien Azer had downgraded guidance on Boston Beer Co. (NYSE: SAM).
Get Vizzy With It: Lemonade Hard Seltzer Gets Vitamin-C
Vizzy, the first hard seltzer made with the antioxidant vitamin C, just dropped news of a major product expansion; On April 1 it will...
