Mule 2.0 Levels Up with Four New RTDs
Mule 2.0, makers of the popular ready-to-drink (RTD) Moscow Mule, announced a major flavor expansion.
F!VE Drinks Makes Splash on Dry January
Although 2021 is only 10 days old, it has been eventful to say the least. While many people are participating in Dry January and...
BudLight Seltzer Lemonade Set to Launch
Anheuser-Busch (NYSE: BUD) announced today the launch the BudLight Seltzer Lemonade, an innovation to extend their hard seltzer category.
Two Chicks Cocktails is a Brand Dedicated to Inclusion
Two Chicks Cocktails wants to bring the party, and everyone is invited! In an exclusive interview with Hard Seltzer News, Two Chicks CEO, Linda...
Spilling the Tea on Truly’s New Hard Seltzer
The newest expansion to the Trulyverse is here. It's Boston Beer's Tea Party.
Constellation Reaches for the Stars
Constellation Brands (NYSE: STZ) is set to open its trading session today about 3% beyond its previous close, and on track to post a 52-week high, ahead of its Thursday earnings announcements.
Scarlet Letter Seltzer Grows Beyond Arkansas
A rising new seltzer is straight out of Springdale, Arkansas - Core Brewing and Distilling Co’s hand-crafted, artisan Scarlet Letter Spiked Seltzer.
In its home...
Two Chicks Cocktails Beautifully Melds Brand Story with Design
Two Chicks Cocktails is embracing beauty when it comes to marketing their brand, and their package design is center stage -- until you open a can and take a sip, of course. The brand successfully balances good taste with beautiful design.
Delaware Craft Breweries Prohibited from Brewing Hard Seltzer
Although it may seem unusual, craft beer brewers in Delaware are currently prohibited by law from brewing hard seltzer in their facilities. Yet thanks...
Blue California Advises Health-Conscious Brands on Ingredients
Hard Seltzer News recently interviewed Kathy Oglesby, Head of Flavor and Fragrance at Blue California. This is that entire interview transcript, where Oglesby shares...
