Will Pepsi Follow Coke Into Hard Seltzer?
The famed marketing battle between rivals Coke and Pepsi may be returning soon. Only this time we're talking about Hard Seltzer wars.
Will You Break Up with Your Beer? Or Just Take a Break?
Can you come back from hard seltzer?
A recent trademark application was submitted by Anheuser-Busch for the mark “Break up with beer” in the hard...
Tips For Serving a Hard Seltzer
What’s the best way to serve your seltzer?
Beer nerds love to argue about the best way to consume beer. Draft lovers say on tap...
Finding Grocery Shelf Space for all this Seltzer!
Just when grocers expanded space to accommodate a wide variety of craft beer, now they are struggling to find a place to stack hard seltzer.
Stepping Up Your Seltzer Garnish Game with Chamoy and Tajin
While garnishes are common with cocktails and beer, their usage with hard seltzers is just getting started. Apart from the usual slice of lime...
Is Coke Expanding Into Beer?
The Coca-Cola Company [NYSE: KO] is the largest soft drink company in the world. Its global reach is so expansive that over one billion Coke products are served every day.
Michelob Ultra Hard Seltzer Could be Next
Anheuser-Busch has filed for trademark protection for a Michelob Ultra hard seltzer, according to documents filed Friday with the U.S. Patent and Trademark Office.
Seasonal Change Ushers in Hard Seltzer Debate
Hard Seltzers have been an even bigger hit this summer. What can producers do to ensure their popularity as the seasons change, especially as...
Skinny Cans Scream Seltzer… or Do They?
What comes to mind when you think of a hard seltzer or spiked seltzer? For many consumers who were early adopters, the product is...
Sipping on Gin & Juice – and Sparkling Water
With everyone from actor Ryan Reynolds to Buckingham Palace slinging gin, the juniper-based spirit is definitely having a moment.
