Seltzerland is Hard Seltzer’s first ‘Fetztival’

Seltzerland, hard seltzer’s first known festival, is debuting this Saturday, August 29, in Chicago. Hosted by Cannonball Productions at the Cog Hill Golf Course,...

Giving the Gift of Hard Seltzer

Birthday or special occasion on the horizon?  Early holiday shopping? We’re here to help you with ideas for your hard seltzer-loving friend...

Hoosier Hard Seltzer Flavors Gain Speed

The hard seltzer craze is seeping into every corner of the midwest as Indiana microbreweries join the effervescent party. Hoosier breweries like...

Beaches Cocktail-Inspired Seltzer Screams Summer

New hard seltzer brands are hitting the market almost daily, but the flavors tend to stick to a pretty standard fruit and...

Michigan: Great Lakes, Great Seltzer

The hard seltzer craze has encouraged many companies to innovate and expand their product offerings to meet this new consumer demand. Breweries...

New York’s Saranac is Reading the Hard Seltzer Tea Leaves

Hard seltzer has skyrocketed in popularity since White Claw first hit the market in 2016. One reason that legal-drinking-age (LDA) millennials have...

Straight Shooter: Texas Hard Seltzer

You’ve heard of Texas barbeque and Texas vodka, but what about Texas seltzer? Thanks to Spoetzl brewery - makers of iconic Texas...

Visit Playamar with Jose Cuervo

The hard seltzer boom has inspired many beverage brands to expand their product lines into bubbly new territory, yet these fizzy drinks...

Bud Light Wants to Make Their Hard Seltzers Meme-orable

Bud Light, targeting millennials, is hiring for an all-new marketing position. With the recent launch of Bud Light Seltzer,...

Hard Seltzer 12-packs cater to Tire Kickers

Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers. “Last year,...

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