MGD Tries to Differentiate by Saying “Never” to Seltzer in Marketing Stunt
Miller Genuine Draft announced plans to launch a hard seltzer… into space. In a rather creative and unusual publicity stunt, this Thursday, May 13, the beer brand will send a "rocket" full of hard seltzer into oblivion.
Costco Restocks Kirkland Hard Seltzer
Kirkland Signature Hard Seltzer is back at Costco after disappearing from the big-box retailer’s shelves over the winter. This is welcome news for loyal shoppers who have been frantically taking to Reddit and other online forums in search of the beverage.
Coors Offers Free Seltzer for Tax Day
If the thought of finishing your 2020 taxes makes you want to reach for a hard drink, Coors Seltzer has you covered. The brand is giving away free 12 packs of its hard seltzer in honor of this year’s Tax Day.
Suzie’s Introduces 9.5% Cocktails
Suzie’s Brewery has announced a new line of hard seltzers loaded with a whopping 9.5% alcohol by volume (ABV). Suzie's Loaded Organic Hard Seltzer will appear in three cocktail-inspired flavors including Mojito, Pina Colada, and Moscow Mule.
Launching Hard Seltzer Can Be Monster Decision
Monster Energy (NASDAQ: MNST) continues to tease on hard seltzer, remaining non-committal in Thursday's conference call with analysts, when the company detailed first quarter 2021 financial results.
Heineken Expands Pure Piraña Hard Seltzer in Europe
Following successful launches in Mexico and New Zealand, Heineken launched Pure Piraña Hard Seltzer in European markets. The global hard seltzer line asks consumers if they "Dare to reimagine life?"
Natty Light Innovates Again with Sour Seltzer
The sour segment is new to the spiked and sparkling space, and its bold and tangy flavors are sure to be a hit this summer.
Anheuser-Busch Knocks It Out of the Park
Anheuser-Busch (NYSE: BUD) surprised stock market analysts with news this morning that it achieved profit growth of 14.2% in a "very strong" first quarter, and volume for the quarter was even greater than 2019's pre-pandemic highs.
Meet Michel Doukeris, Next CEO of AB InBev
Anheuser-Busch InBev (NYSE: BUD) announced early this morning that its Board of Directors has unanimously elected Michel Doukeris, President of AB InBev North America, to succeed Carlos Brito as Chief Executive Officer effective July 1, 2021. Brito is exiting after 32 years at the company, and the last 15 as its CEO.
Mike’s Hard Seltzer Expands in Europe
The popular Mike’s Hard Seltzer is expanding its distribution footprint in Europe. Already popular in the UK, the popular drink from Anheuser-Busch InBev (NYSE: BUD) will soon be available in Belgium, France, Germany, and the Netherlands.
