Molson Coors to Launch Proof Point RTDs
Molson Coors continues its quest for hard seltzer domination with the announcement of its new spirit based ready-to-drink (RTD) sparkling cocktails. Called Proof Point,...
Coca-Cola Teams Up with Molson Coors on Topo Chico
Coca-Cola has released a pivotal new detail about its first foray into US liquor sales in nearly 40 years. The beverage company has forged...
Seltzer’s Even Better in a Sweater
Hard seltzer has been the beverage of the summer... for the last two years. With its variety of fruity flavors and low calorie and...
Breaking News: New Belgium to Introduce Fruit Smash Hard Seltzer
The country’s fourth largest craft brewery according to 2019 rankings, New Belgium Brewing Company, will produce hard seltzer. As it prepares to launch its...
Apple Cinnamon Relaunched by PRESS
Hard seltzer has become an iconic summer beverage over the past two years. Milwaukee’s PRESS Premium Alcohol Seltzer is one producer with success in...
Hard Seltzer’s Rise Brought on by Craft Beer Chasing Rainbows
Not that long ago, craft beers were the darlings of the alcoholic beverage industry. Hip microbreweries popped up all over the country, and their...
Costco Launches Kirkland Hard Seltzer in Some Markets
Largely due to their prices and beloved Kirkland brands, Costco is a consumer-favorite across the nation. Everyone knows someone who loves Costco, if they...
Willie’s Superbrew Doubles Down on New England Community
Willie’s Superbrew is a seltzer with a cause. In an exclusive interview with Hard Seltzer News, Willie’s Superbrew co-founder, Nico Enriquez spoke about the company’s commitment to positive environmental change.
Hard Seltzer Draft or Cans When Bars and Restaurants Reopen?
It is no secret by now that we are living in unprecedented times. The on-going COVID-19 pandemic has drastically altered the fabric of American...
Arnold Palmer Spiked Launches Golf Prize
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Golf-loving hard seltzer drinkers of the...
