“Hard”, “Spiked, and “Boozy”: What’s in a Name?
Hard seltzer as a product rose from being practically unheard of 5 years ago to becoming a projected 2 billion dollar industry in the...
Low Calorie Hard Seltzer Has Mass Appeal
One of the biggest causes of the dramatic rise in popularity hard seltzer has experienced in recent years is its purported health benefits over...
Female Founder Shaking Up the Booze Business
Amy Walberg, the founder of PRESS hard seltzer, is a great example of women rising in a traditionally male-dominated industry and affecting change.
“In 2015,...
What’s So Different About Hard Seltzer?
A new adult beverage has come onto the scene and is very quickly becoming one of the most preferred ways to drink. It’s called...
Can the Big Brands Win?
A clear winner of the rise of hard seltzer so far has been Mark Anthony Brands International, with its White Claw brand of fruity...
Seltzeries Opening in Q3 2020
Hard seltzer has had a dramatic rise in popularity in recent years. In 2019 alone, interest in the alcoholic beverage raised over 200%, and...
Hard Seltzer Targets all Markets
Strong market growth of the hard seltzer category is expected over the next five years. This will be driven by newly converted seltzer drinkers...
Anheuser-Busch doubles down on hard seltzer
The mega brewer is not necessarily losing confidence in the beer industry, but all companies must look toward the future, and diversify when appropriate,...
Natural Beverage Infusions’ Vrai Announces Investment By Capital Impetus Group Limited
Capital Impetus Group Limited (CIG) has invested in Natural Beverage Infusions’ Vrai brand, which is the group’s offering in the premium hard seltzer category....
