National Canned Margarita Day Arrives
4 Canned Cocktails made with real tequila
February 22 is National Margarita Day, and in the midst of social distancing and sanitation concerns, nothing is...
Competitors Rally Together for World Kombucha Day
World Kombucha Day is Sunday, February 21, and ten of the top hard booch brands have teamed up to celebrate in a big way....
Briggs of Burton Outfits Hard Seltzer Breweries
Briggs of Burton Inc. partners with DME Process Systems and Ziemann Holvrieka to form a network of hard seltzer brewery equipment and systems providers, ranging from craft scale up to the world’s largest hard seltzer breweries.
Love Launches in Time for Valentine’s
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After a few minor setbacks...
Exclusive Interview with Suzie’s Hard Seltzer CEO
In an exclusive interview podcast, Barhyte explains that the judge's 25-page ruling helps "level the playing field."
Brewers Collective and TerraCycle Make Recycling PPE Easy
The Brewers Collective, which includes Karbach Ranch Water hard seltzer and Devils Backbone's Orange Smash canned cocktails, announced a partnership with TerraCycle to promote...
Behind Don Cheadle’s Super Bowl Ad for Mich Ultra Hard Seltzer
Don Cheadle appeared with a body double in one of the many ads promoting hard seltzer in the 2021 Super Bowl. Or was that all thanks to CGI and greenscreen?
Mighty Chill Super Monday is Mighty Swell
Mighty Swell, an official partner of the Tampa Bay Buccaneers, thinks Americans need a post-game day to just chill.
Quirk vs Cigar City in Big Seltzer Matchup
Hard seltzer teams in Kansas City and Tampa Bay prepare for a big week.
On February 7 we will find out who wins this year’s...
Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
