Cigar City Sampler Combines Beer and Seltzer
Cigar City, one of Florida’s top craft breweries, is releasing a new variety pack that includes both beer and hard seltzer, as shelf space becomes increasingly competitve.
Our Cart Weighs in on Why Retail is Still King
Direct to consumer and various e-commerce platforms are on the rise, but that doesn’t mean brands should be abandoning retail strategies. The two can work well together.
Call for New Hard Seltzer Brands & Varieties
Hard Seltzer News editors are working on a comprehensive new guide to 2021 hard seltzer brands and varieties.
Molson Coors Creates Pre-Super Bowl Dreamy Campaign for its Hard Seltzer
Instead of a traditional ad buy, Molson Coors wants space in your REM sleep next week.
SESH: Zero Sugar Cocktail Meets Seltzer
SESH, a cocktail/hard seltzer hybrid containing zero sugar, hopes to make a big splash in the better-for-you spiked beverage market, bridging the narrow gap between cocktail RTD and hard seltzer.
Mike’s Hard Lemonade Seltzer Launches Nationwide
The Pineapple is getting early rave reviews among seltzer fans, with all the early signs of a cult following.
Constellation Says More Hard Seltzer in the Stars
The company's Daleville, VA brewing facility will take center stage for the expansion.
Seltzerland Fetztival Returns to Tampa
The organizers of Seltzerland announced their return to Tampa in the spring of 2021. Seltzerland is a "fetztival" featuring sampling of dozens of...
Craft Beer Marketing Awards Deadline Fast Approaching
The Craft Beer Marketing Awards (CBMA), which was expanded this year to include the hard seltzer category, will accept entries through this Friday, January 29.
Breaking: SweetWater’s Oasis Doubles Down on Hard Seltzer Benefits
SweetWater Brewing introduces Oasis hard seltzer, fortified with both electrolytes and Vitamin C.
