Ron Alvarado of Ficks Beverage Company – Interview Transcript
In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.
Ficks Turns Oranges into Alcohol
When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product?
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
On the Rocks Acquisition Gives Beam Instant Foothold in RTDs
“On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president and CEO of Beam Suntory.
AriZona and Heineken Partner Up for SunRise Hard Seltzer
Famous iced tea and juice brand AriZona Beverages will launch an exciting new hard seltzer, SunRise, in 2021. Heineken USA and Hornell Brewing Company,...
Heineken Introduces Bask, a Crossover Hard Seltzer
Heineken is hoping to bridge the gap between beer and boozy bubbly waters with the release of Bask, its new IPA Style Hard Seltzer....
Bold Rock Uses Unique Alcohol for Hard Seltzer
In an exclusive interview, Brian Shanks, co-Founder of Bold Rock Brewing Ventures, spoke to Hard Seltzer News about his years in the industry and how he used his experiences and translated them into hard seltzer.
Bubble Butt Seltzer Adds Fun to Wine
"We're excited about the potential of such a fun and innovative brand," said Matt Brown, senior brand manager.
Drake’s Organic Spirits Introduces Party-Sized Boxtails
Drake’s Organic Spirits is jumping on the eco-friendly trend with its new line of Organic Boxtails.
Topo Chico Launches in Mexico City and Brazil
The Coca-Cola Company has officially entered the Latin American hard seltzer market as Topo Chico Hard Seltzer hits stores in Mexico and Brazil.
