Consumers Make Hard Seltzer at Home
With a range of devices, such as the ISI sodamaker, some consumers get crafty. Want to get something for the hard seltzer fan who has everything?
Will Consumers Get Strainge for Halloween?
Sierra Nevada Brewing Company's Strainge Beast hard kombucha quietly grows its distribution footprint.
Halloween of 2020 will go down as one of the strangest ever....
RTD Start-ups Ride Hard Seltzer Coattails
While hard seltzers are doing the work of pulling beer drinkers into the RTD category, spirit-based RTDs offer further options for consumers to branch out into once they’ve been hooked.
Smirnoff Introduces Fall Hard Seltzer Flavors
Smirnoff is releasing two new hard seltzer variety packs, which include two returning fan favorites and six brand new flavors.
The new core variety pack...
Andrew Rodbell of Post Meridiem Podcast Interview Transcript
In a recent interview with Hard Seltzer News, Post Meridiem Spirits co-founder Andrew Rodbell talked about the company’s origins, the early success of a...
A-B’s BudLight Ugly Sweater Seltzers in Stores by Nov 2
Anheuser-Busch (NYSE: BUD), which reports third quarter earnings tomorrow, announced yesterday that they are unwrapping an Ugly Sweater pack with Bud Light Seltzer flavors...
Barstool Helps High Noon Keep Leg Up on Competition
E. & J. Gallo’s High Noon Hard Seltzer is the number one selling spirits based hard seltzer in the US. Part of the reason...
Are We Facing a New Round of Out-of-stocks at Retail?
Unprecedented buying behavior leads many consumers to try new brands...Facing a new increase in COVID-19 cases in some localities as winter approaches, some US consumers are reportedly once again seeking to stock up on essential supplies.
Andrew Rodbell Explains the Consumer Journey from Beer to His RTD Cocktails
This past week, Hard Seltzer News Podcast was joined by Andrew Rodbell, Co-Founder of Post Meridiem Spirits, makers of timeless cocktails with real ingredients....
Funky Buddha Enlightens Market with Hard Seltzers
Craft beer makers Funky Buddha recently released its own premium hard seltzer. The Florida based brewery released four tropically inspired flavors, all unique to the Sunshine State.
