Sapporo Hard Seltzer Tests Japan Market
Sapporo Beer LTD is the latest international beverage alcohol brand to venture into the hard seltzer category. The company is launching two flavors of Water Sour, its first ready-to-drink (RTD) spiked and sparkling product offering.
Fabrizia Vodka Soda Hopes to Put Squeeze on Goliaths
Fabrizia, a family-owned spirits company based in Salem, New Hampshire, recently launched a ready-to-drink (RTD) Vodka Soda line. Known for crafting its flagship limoncello liqueur with 100% Sicilian lemons, Fabrizia may appear to be an unlikely contender in the highly competitive category of hard seltzer.
Boulevard Brewing Expands Fling Cocktails
Fling, Boulevard Brewing’s line of premium canned cocktails, has recently given consumers two new reasons to explore ready-to-drink (RTD) cocktails. The Kansas City brewery launched a Vodka Lemonade variety and a Craft Cocktail Mix Pack featuring four of its bar-quality craft cocktails.
Bravazzi Takes Early Lead in Canned Cocktail Voting
USA Today wants to know the public's favorite ready-to-drink (RTD) canned cocktail. The online edition is rounding up its readers’ favorite RTDs, spirits, new...
RancH2O Launches Gin Fizz
Gin Fizz joins the existing lineup of Vodka Soda, Classic Marg, and of course the flagship Ranch Water, also known as the “unofficial cocktail of West Texas.” All of the RTDs are made with real spirits, and RancH2O promises that more flavors are on the horizon.
Boston Beer Diversification Continues
The Boston Beer Company (NYSE: SAM) continues its strategic expansion Beyond Beer with the recently announced PepsiCo (NASDAQ: PEP) venture to develop and produce HARD MTN DEW.
Pepsi’s New Beverage Alcohol Company Could Include Rockstar
PepsiCo (NASDAQ: PEP) announced that it will be forming a new company to launch HARD MTN DEW, a spiked version of its Mountain Dew brand.
Boulevard’s Quirk Hard Seltzer is Full of Surprises
Quirk, the “hard seltzer with more personality,” has expanded its product offerings, as well as its distribution footprint and marketing efforts in order to make it even easier for thirsty fans to get their hands on the eccentric hard seltzers.
7 RTDs to Celebrate 2021 National Rum Day
Sipping one of these seven ready-to-drink (RTD) cocktails will transport your senses to the most tropical of destinations.
Bud Light Seltzer Retro Pack is Now Timeless
Bud Light announced that the Retro Summer Tie Die variety pack is now a permanent fixture in the brand’s seltzer portfolio.
