“Hard”, “Spiked, and “Boozy”: What’s in a Name?
Hard seltzer as a product rose from being practically unheard of 5 years ago to becoming a projected 2 billion dollar industry in the...
Going Beyond the Can: Packaging Hard Seltzer
Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...
Low Calorie Hard Seltzer Has Mass Appeal
One of the biggest causes of the dramatic rise in popularity hard seltzer has experienced in recent years is its purported health benefits over...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
The Hard Seltzer Customer: An Actionable Market
Hard seltzer offers a low calorie, health-oriented image to consumers, acting as an almost natural progression of the light beer revolution of the 70s...
Female Founder Shaking Up the Booze Business
Amy Walberg, the founder of PRESS hard seltzer, is a great example of women rising in a traditionally male-dominated industry and affecting change.
“In 2015,...
What’s So Different About Hard Seltzer?
A new adult beverage has come onto the scene and is very quickly becoming one of the most preferred ways to drink. It’s called...
Can Hard Seltzer Can the Can Supply?
US shortage of aluminum blamed on the spike in popularity
The supply chain of aluminum beverage cans has been interrupted. Analysts float the possible explanation...
Can the Big Brands Win?
A clear winner of the rise of hard seltzer so far has been Mark Anthony Brands International, with its White Claw brand of fruity...
Seltzeries Opening in Q3 2020
Hard seltzer has had a dramatic rise in popularity in recent years. In 2019 alone, interest in the alcoholic beverage raised over 200%, and...
