Another Soft Drink Goes Hard with Launch of Sparkling Ice Spiked
Another soft drink company is going hard and jumping on the alcoholic seltzer trend. Talking Rain’s Sparkling Ice, known for its flavored seltzers and...
Bud Light Wants to Make Their Hard Seltzers Meme-orable
Bud Light, targeting millennials, is hiring for an all-new marketing position. online pharmacy buy suhagra with best prices today in the USA
With the...
Healthy Diets Thirsty for Hard Seltzer
Have hard seltzers replaced craft beers for the healthy-minded?
It wasn’t long ago that the beer drinkers of the world set aside their long-loved domestics...
Hard Seltzer 12-packs cater to Tire Kickers
Hard seltzer producers have found market success with variety 12-packs, and Danelle Kosmal, VP of Beverage Alcohol Practice for Nielsen, has the numbers.
“Last year,...
Has Coke Ever Sold Alcoholic Beverages?
Coca-Cola is officially dipping its proverbial toes into the bubbly waters of the hard seltzer market. The beverage giant’s first foray into alcoholic seltzers...
What’s in a Name?
Basic ingredients of this new category of alcoholic beverages
Hard seltzer is an alcoholic drink that has dramatically risen in popularity recently. Brands like White...
“Hard”, “Spiked, and “Boozy”: What’s in a Name?
Hard seltzer as a product rose from being practically unheard of 5 years ago to becoming a projected 2 billion dollar industry in the...
Going Beyond the Can: Packaging Hard Seltzer
Hard seltzer has experienced a great surge in popularity recently, with a market share increase of over 200% in 2019 alone. This industry is...
Low Calorie Hard Seltzer Has Mass Appeal
One of the biggest causes of the dramatic rise in popularity hard seltzer has experienced in recent years is its purported health benefits over...
Driven by Convenience, Accelerated by COVID, and Here to Stay
Hard seltzer’s premium image sits in juxtaposition to the adjacent canned malt beverages of the past. Drinkers think of it as a new category,...
