What path should Saranac Hard Seltzer take?
Saranac Craft Seltzers is giving its fans an early holiday present this year; the Utica-based brewery could release a holiday variety pack, and it’s invited fans to vote on their favorite seasonal flavors.
Will Consumers Get Strainge for Halloween?
Sierra Nevada Brewing Company's Strainge Beast hard kombucha quietly grows its distribution footprint.
Halloween of 2020 will go down as one of the strangest ever....
RTD Start-ups Ride Hard Seltzer Coattails
While hard seltzers are doing the work of pulling beer drinkers into the RTD category, spirit-based RTDs offer further options for consumers to branch out into once they’ve been hooked.
Andrew Rodbell of Post Meridiem Podcast Interview Transcript
In a recent interview with Hard Seltzer News, Post Meridiem Spirits co-founder Andrew Rodbell talked about the company’s origins, the early success of a...
A-B’s BudLight Ugly Sweater Seltzers in Stores by Nov 2
Anheuser-Busch (NYSE: BUD), which reports third quarter earnings tomorrow, announced yesterday that they are unwrapping an Ugly Sweater pack with Bud Light Seltzer flavors...
Andrew Rodbell Explains the Consumer Journey from Beer to His RTD Cocktails
This past week, Hard Seltzer News Podcast was joined by Andrew Rodbell, Co-Founder of Post Meridiem Spirits, makers of timeless cocktails with real ingredients....
7 Best Hard Kombuchas for 2020
We tasted a variety of varieties, reviewed them all, and complied the best results in this guide of the best brands for 2020.
Ron Alvarado of Ficks Beverage Company – Interview Transcript
In a recent interview with Hard Seltzer News, Ficks co-founder Ron Alvarado talked about the company's origins, transitioning to an alcohol product, fermenting tips, and more.
Ficks Turns Oranges into Alcohol
When San Francisco-based Ficks Beverage Company began the transition from non-alcoholic cocktail mixers to hard seltzer, Ron Alvarado and his co-founder, Mike Williamson, had an important decision to make: Just how were they going to craft their product?
Breaking News: Mike’s Hard Lemonade Seltzer on Shelves in 5 Months
The company applied for registration with the US Patent and Trademark Office for several trademarks related to the new venture, billing it as “The full flavor lemonade seltzer,” and “Nobody makes lemonade like Mike's."
