Brands

A welcome new trend of flavors for brewing hard seltzer and ready-to-drink cocktails is bolstered by a product launch from Blue California, a leading provider and manufacturer of food and beverage ingredients.

Get ready for more paper bottles in the not-so-distant future. Bacardi announced that they too are moving toward more sustainable packaging. The company announced that...

Compartés chocolatier in Los Angeles, famous for custom chocolates and corporate gifts, has teamed up with Truly to deliver hard seltzer chocolates this holiday season.

With gift giving season upon us, what do you get for the professional in the hard seltzer business? Or for the professional hard seltzer drinker? BrüMate, the insulated drinkware company, has a perfect option.

Tesla Tequila is being launched by the electric vehicle and clean energy company based in Palo Alto, California. The product was available for sale on the company's website for $250/bottle, but like its electric cars, early ordering exceeded supply. The product is already out of stock after announcing the news just hours ago.

Mark Anthony Brands' White Claw will debut a new Mixed Pack soon, and fans can expect it to be pretty different from Variety Packs one and two. The most popular of spiked seltzers is set to release a hard iced tea.

Saranac Craft Seltzers is giving its fans an early holiday present this year; the Utica-based brewery could release a holiday variety pack, and it’s invited fans to vote on their favorite seasonal flavors.

Sierra Nevada Brewing Company's Strainge Beast hard kombucha quietly grows its distribution footprint. Halloween of 2020 will go down as one of the strangest ever....

While hard seltzers are doing the work of pulling beer drinkers into the RTD category, spirit-based RTDs offer further options for consumers to branch out into once they’ve been hooked.

In a recent interview with Hard Seltzer News, Post Meridiem Spirits co-founder Andrew Rodbell talked about the company’s origins, the early success of a...